Vehicle repairs should never derail business. Yet every idle vehicle, delayed claim, and unanswered shop update stalls operations and drains revenue.

With a fresh $55 million Series B led by PeakSpan Capital, and backed by Hearst Ventures, Trestle Partners, Capital Midwest Fund, and Litquidity Ventures, we’re accelerating our mission to end that waste.

This investment brings our total funding to $70 million and primes our next leap forward in repair management.

Vehicle repair management, reimagined

ServiceUp replaces phone tag and spreadsheets with a unified platform that brings collision, mechanical, and maintenance repairs into one workflow.

Fleet operators and claims teams rely on a single dashboard with live status updates, instant communication, and streamlined workflows.

Customers already see repair-cycle times drop by more than 30%, putting vehicles back in service faster and cutting loss costs.

“Auto repair has remained one of the last great black boxes in the modern economy, fragmented, opaque, and bogged down by outdated workflows and siloed point solutions,” said Jack Freeman, Partner at PeakSpan Capital. “It is a system that frustrates fleet operators, drains productivity, and kills margin for insurers and service providers. ServiceUp is dismantling that model. They have built the first truly intelligence-driven system of engagement for the automotive repair space, redefining how the entire ecosystem connects, communicates, and operates.”

What this funding unlocks

This capital isn’t about chasing growth for growth’s sake. It’s about building the infrastructure to scale a smarter, faster, fully connected repair experience for fleets and insurers.

With this round, we’re focused on:

• Expanding product and engineering teams to accelerate platform development and automation
• Bringing ServiceUp to new markets to support growing demand across the country
• Advancing AI-powered workflows that eliminate manual follow-ups and surface insights in real time
• Enhancing self-service tools for fleets and insurers to manage their own repair networks with complete visibility
• Strengthening our fully managed offering with deeper logistics capabilities and a growing national repair network

Our goal is simple: reduce downtime, increase control, and deliver a better experience at every step of the repair process.

Built to scale with you

Two core configurations anchor our roadmap. Together, these create a flexible SaaS-plus-service approach that scales from fifty vehicles to fifty thousand.

ServiceUp Connect puts fleets and insurers in the driver’s seat with self-service control over their existing shop networks, complete transparency, and automated workflows.

ServiceUp 360 delivers a fully managed model that includes vehicle pickup and delivery, plus access to our vetted nationwide shop network.

A new standard for the auto industry

With this capital, we’re not optimizing around the edges. We’re overhauling the entire repair experience.

“We’re not chasing marginal gains,” said Brett Carlson, co-founder and CEO. “We’re building a fully automated repair management platform that removes manual follow-ups and guesswork. Every minute counts, every task is tracked, and real-time data fuels smarter decisions. This funding lets us press the throttle and bring automation to every corner of vehicle repair.”

We’re building the backbone of modern vehicle repair management. With clearer data, faster turnarounds, and complete oversight, fleets and insurers can keep vehicles moving and customers satisfied.

To see ServiceUp in action, check out the video below.

To the team building every line of code, to the customers pushing us to move faster, and to the investors backing a better way, thank you.

We're just getting started.