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Video Podcast

The BrakeDown: Founding, Funding, and the Future of Auto Repair (Video)

Aug 7, 2025
Kam Thandi

In this episode of The BrakeDown, Kam Thandi chats with Brett Carlson, CEO and co-founder of ServiceUp, a company revolutionizing the auto repair industry. Brett shares his unexpected journey into the auto repair world, the challenges of building a startup in a fragmented industry, and the importance of company culture. He discusses the fundraising process, the future of auto repair with automation and AI, and the leadership lessons he's learned along the way.

Takeaways

  • The auto repair ecosystem is fragmented and in need of modernization.
  • Early startup days are filled with challenges and 'WTF' moments.
  • Fundraising in a niche market can be both challenging and rewarding.
  • Company culture is a top priority for ServiceUp.
  • The future of auto repair will involve more automation and integration with vehicles.
  • Leadership involves making tough decisions with compassion.
  • The auto repair industry is still in its early stages of technological evolution.
  • Success in business requires both aggression and a desire to improve the world.

Chapters

00:00- The Journey Begins: Founding ServiceUp

07:37- Navigating the Funding Landscape

10:10- Building a Team and Company Culture

15:16- The Future of Auto Repair: Automation and AI

18:02- Disruption in the Auto Repair Industry

22:29- Leadership Lessons and Personal Growth

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