We didn’t bring Amit Shrivastava on board to play it safe. We hired him to change the game and bring AI to the forefront of auto repair.

ServiceUp’s mission has always been clear: flip one of the most frustrating parts of fleet and insurance operations on its head. No more delays. No more messy workflows. No more guesswork.

From Amit’s career journey to his vision for ServiceUp, here’s what to expect from his new role as CPO.

A Career Built on Curiosity and Impact

Amit started his career as an engineer at Intel, but his curiosity quickly moved beyond hardware into user experience and business strategy. After reading StrengthsFinder by Tom Rath, he discovered product management wasn’t just a skill. It was his calling.

At Castlight Health and Twin Health, he helped scale the company to unicorn status while pioneering early applications of generative AI in healthcare. But strict regulations slowed innovation.

This is exactly what drew Amit to ServiceUp: an open field, no limits, and the chance to transform an industry.

“We are tackling a huge, tangible problem in a market that is ready for transformation with AI. And we have a team that is serious about being ELITE, as Brett often says.”

Controlling Our Own Destiny

AI has been central to Amit’s journey, and ServiceUp felt like the right place at the right time to put that experience to work.

Making the switch from healthcare to automotive meant more control, more speed, and fewer barriers to innovation.

“Fleet and insurance repairs operate in a broken system with disconnected workflows, manual approvals, and endless back-and-forth that increases downtime and drives up costs.”

For Amit, the solution is a connected, AI-powered platform that manages the entire repair journey end to end.

“We are building an AI-driven, full-stack orchestration platform that takes care of every step from pickup to payment, making the process seamless, faster, and more profitable for everyone involved.”

ServiceUp’s growth has set the stage, and Amit sees a future ready to be claimed.

“The path is clear, the market is ready, and the next chapter will be defined by our ability to execute at an elite level. We truly control our own destiny.”

Amit’s Four Starting Priorities

As he steps into the CPO role, Amit is focused on four key priorities:

• Understand the customer reality by diving into their workflows and seeing friction points firsthand
• Spot high-leverage opportunities that drive measurable ROI and create real impact
• Deliver on commitments and build trust through consistent follow-through
• Lay the foundation for AI-native capabilities that automate complexity and create true “wow” moments for customers
  

“These priorities will evolve as I work closely with the team and customers, but the goal remains the same: build products that drive outcomes and set ServiceUp apart.”

Pressure Is a Privilege

We asked Amit about one of our favorite ServiceUp mantras, Billie Jean King’s quote: “Pressure is a privilege.”

“I believe pressure is what makes the work meaningful. It means you’re trusted with something that matters.”

For Amit, pressure isn’t something to avoid. It’s proof you’re chasing something big. It sharpens focus, raises the bar, and pushes us to perform at an elite level while getting better every single day.

The Future of AI and ServiceUp

Amit puts his trust in AI to redefine how vehicle repair management works.

“AI will be a game-changer,” he says.

He’s targeting repetitive tasks like quote comparisons, parts sourcing, and status updates — the things that drag everything down.

“AI enables us to eliminate that guesswork, accelerate repair timelines, and keep vehicles on the road longer.”

But the shift goes far beyond automation.

“AI won’t just be a feature. It will define how the entire platform operates. That’s exactly the path we’re on at ServiceUp.”

Staying Energized

When Amit’s not building products or thinking about the future of AI, he focuses on what matters most.

“I once read that by the time your kids turn 18, you’ve already spent the majority of the total time you’ll ever spend with them. That really stuck with me. For me, just talking to my kids and playing with them is energizing.”

Amit’s dedication to both his family and his career reflects that mindset. We’re excited to see his impact at ServiceUp.

Driving the Future Together

With Amit’s vision and experience, ServiceUp is doubling down on its mission to lead the auto repair industry into its next chapter.

We’re excited to have Amit in the game as we run this new playbook and build the AI-powered platform the industry has been waiting for.

Feel free to connect with Amit on Linkedin if you'd like to chat further about AI and the future of auto repair.